Woolk Shop: Treat Your Sheep, Style the Fells, Make the Lakes Shine

Snacks, outfits, trail decor — everything you buy adds charm to your sheep, sparkle to your landscape, and beauty to every step you take.

Join The Woolrathon !

More about Wolrathon

Walk, fix, and fundraise! Every step you take helps restore the fells and unlock woolly tales along the way. Ready, steady… Woolk!

Woolk App

Take Meaningful Steps. Discover Living Heritage.

Woolk turns every walk into a journey through the Lake District’s farming traditions. Track your steps, unlock sheep-led stories, and help fix the fells

Download the App

Collect Stories. Connect with the Land.

Each sheep you encounter in Woolk carries a voice from the fells — a tale of tradition, land, and life passed down through generations of Lake District farmers. From hefted grazing to shepherds’ meets, these stories invite you to walk not just through the landscape, but through its memory.

Start your collection and hear the hills speak.

Download the App

Step Together, Shine Together

Climb the leaderboard by walking more than your friends. Each day’s top walker gets to show off their chosen sheep to everyone. Invite friends, step up, and take the lead!